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Blog Post
Google Analytics 360 has recently launched an exciting addition to their toolbox of analytics tools. That addition is called, Advanced Analysis. With it comes the ability to take the reporting of your Google Analytics data even further by being able to dig in and explore your data rather than just reporting...
Blog Post
As you adopt Google Analytics 4 (GA4), you may have questions about how to use its features, views and new capabilities. In this post, we're addressing a new Google Analytics 4 360 (GA4 360) feature you should familiarize yourself with: GA4 Roll-Up Properties. Roll-Up Properties aggregate data from multiple GA4...
Blog Post
Google recently posted a blog with announcements about what to expect in the newly released Analytics 360, the latest enterprise version for the new Google Analytics (GA4). Check out the article for all the details, and in the meantime, here are a few updates I’m excited about:
The new GA360’s custom...
Blog Post
Adswerve Director of Analytics Charles Farina recently co-led a virtual workshop with several Google leaders including Platform Sales Engineer Nathalie Wong. Luckily, the recorded version is now available to view. In it, Charles and Nathalie share best practices and strategies for leveraging BigQuery, Google Analytics 360 and Google Data Studio...
Blog Post
Being in an analytics consultancy with lots of publishing clients of all sizes, we joined the crowds of excited analytics people when the GA-DFP integration for Analytics 360 came out last year. This amazing addition came in the form of Publisher Reports, and DFP Audiences, and has proven to be...
Blog Post
Page timing in Google Analytics is often unreliable. The timing is based off of tracking a small set of actions: pageview hits, ecommerce item/transaction hits, interactive event hits, and social media hits.
Take, for example, a website visitor. He or she reads through your site without clicking on a link or buying anything,...
Blog Post
This is a live article, new definitions will be added and existing definitions may get updated.
High-Level Differences
GA4 export offers a considerably changed schema to work with your Google Analytics data, however, the export is still available in the familiar and ever more powerful BigQuery. Here are some of the main...
Blog Post
We’re honored to be a finalist in the 2022 AdExchanger Awards! We’re one of five agencies named in the “Best Use of Technology by an Agency” category for our updated DataLayer Inspector+ Tool.
We created the Chrome extension to give marketers a real-time, information-rich view of dataLayer activity and Google Analytics...
Blog Post
Following a gradual rollout to existing Search Ads 360 (SA360) Agencies, the new SA360 is now open to anyone with an SA360 license. And just like the recent release of Google Analytics 4 (GA4), we encourage users to employ both interfaces in parallel while Google continues to update and add...
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