Blog Post
Google Analytics 360 has recently launched an exciting addition to their toolbox of analytics tools. That addition is called, Advanced Analysis. With it comes the ability to take the reporting of your Google Analytics data even further by being able to dig in and explore your data rather than just reporting...
Blog Post
Google recently posted a blog with announcements about what to expect in the newly released Analytics 360, the latest enterprise version for the new Google Analytics (GA4). Check out the article for all the details, and in the meantime, here are a few updates I’m excited about:
The new GA360’s custom...
Blog Post
Adswerve Director of Analytics Charles Farina recently co-led a virtual workshop with several Google leaders including Platform Sales Engineer Nathalie Wong. Luckily, the recorded version is now available to view. In it, Charles and Nathalie share best practices and strategies for leveraging BigQuery, Google Analytics 360 and Google Data Studio...
Blog Post
Being in an analytics consultancy with lots of publishing clients of all sizes, we joined the crowds of excited analytics people when the GA-DFP integration for Analytics 360 came out last year. This amazing addition came in the form of Publisher Reports, and DFP Audiences, and has proven to be...
Blog Post
Page timing in Google Analytics is often unreliable. The timing is based off of tracking a small set of actions: pageview hits, ecommerce item/transaction hits, interactive event hits, and social media hits.
Take, for example, a website visitor. He or she reads through your site without clicking on a link or buying anything,...
Blog Post
Audience targeting is a longstanding favorite for media buyers, but with the privacy-safe, cookieless future ahead, they will become harder to use and trust. So, where can buyers feel confident putting their media dollars? Inventory packages. They allow for customization, exist across multiple formats and are (mostly) cookieless by nature....
Blog Post
Today’s Google Analytics 4 (GA4) announcement from Google is an exciting step into the future of analytics. It’s a substantial change to its web and app analytics strategy and the next step in the evolution of Google Analytics (GA). Effective July 1, 2023, the product called Google Analytics Universal Analytics...
Blog Post
It is more important than ever for agencies and direct marketers to leverage tools that enable efficient campaign management and optimization. Today’s search marketers often ask themselves, “Am I getting the most out of my current tech stack?” If your teams are solely leveraging the free version of Google Ads...
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