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Blog Post
Google Analytics 360 has recently launched an exciting addition to their toolbox of analytics tools. That addition is called, Advanced Analysis. With it comes the ability to take the reporting of your Google Analytics data even further by being able to dig in and explore your data rather than just reporting...
Blog Post
Adswerve Director of Analytics Charles Farina recently co-led a virtual workshop with several Google leaders including Platform Sales Engineer Nathalie Wong. Luckily, the recorded version is now available to view. In it, Charles and Nathalie share best practices and strategies for leveraging BigQuery, Google Analytics 360 and Google Data Studio...
Blog Post
Being in an analytics consultancy with lots of publishing clients of all sizes, we joined the crowds of excited analytics people when the GA-DFP integration for Analytics 360 came out last year. This amazing addition came in the form of Publisher Reports, and DFP Audiences, and has proven to be...
Blog Post
Page timing in Google Analytics is often unreliable. The timing is based off of tracking a small set of actions: pageview hits, ecommerce item/transaction hits, interactive event hits, and social media hits.
Take, for example, a website visitor. He or she reads through your site without clicking on a link or buying anything,...
Blog Post
It’s no secret that paid search bid automation gives practitioners the flexibility to explore more data-driven tactics beyond the realm of bidding, sparking new conversation paths with clients or stakeholders. But the million-dollar conversion question is this: are you bidding on the conversions that provide the most value or garner...
Blog Post
We were honored to co-present another webinar with Google last week, sharing how marketers can use Search Ads 360 (SA360) to advance their digital maturity. If you’re not familiar with the digital maturity benchmark, we’ve included it for you below. Essentially, when you begin to use more advanced features...
Blog Post
If you’re a marketing pro who either dabbles in or runs digital search campaigns for your organization, we’d love for you to attend our upcoming webinar with Google: Advancing Digital Maturity With Search Ads 360 (SA360).
You’ll learn about:
The SA360 digital maturity frameworkWhere you fall on the maturity curveWhether you’ve set...
Blog Post
Finding a discrepancy between reports can be frustrating with any type of data, however, when it comes to high-value events like conversions, those feelings can be intensified. In Google’s ad serving and reporting platform, Campaign Manager 360 (CM360), Floodlight discrepancies can happen when comparing conversion counts with an outside source,...
Blog Post
Campaign Manager 360 (CM360) and its programmatic counterpart, Display and Video 360 (DV360), are a well-known dynamic duo in today’s digital marketing world. But have you ever taken a moment to think about the relationship between these two tools? We won’t blame you if you haven’t because, as the technical...
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