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Blog Post
Google Analytics 360 has recently launched an exciting addition to their toolbox of analytics tools. That addition is called, Advanced Analysis. With it comes the ability to take the reporting of your Google Analytics data even further by being able to dig in and explore your data rather than just reporting...
Blog Post
As clients adopt Google Analytics 4 (GA4), we’re fielding questions about its features and capabilities and answering some of the more common ones on our blog. We recently shared a post about roll-up properties, and in this post, we’ll cover another hot GA4 360 feature: GA4 subproperties.
NOTE: GA4 Subproperty Requirements:...
Blog Post
As you adopt Google Analytics 4 (GA4), you may have questions about how to use its features, views and new capabilities. In this post, we're addressing a new Google Analytics 4 360 (GA4 360) feature you should familiarize yourself with: GA4 Roll-Up Properties. Roll-Up Properties aggregate data from multiple GA4...
Blog Post
Google recently posted a blog with announcements about what to expect in the newly released Analytics 360, the latest enterprise version for the new Google Analytics (GA4). Check out the article for all the details, and in the meantime, here are a few updates I’m excited about:
The new GA360’s custom...
Blog Post
Adswerve Director of Analytics Charles Farina recently co-led a virtual workshop with several Google leaders including Platform Sales Engineer Nathalie Wong. Luckily, the recorded version is now available to view. In it, Charles and Nathalie share best practices and strategies for leveraging BigQuery, Google Analytics 360 and Google Data Studio...
Blog Post
Being in an analytics consultancy with lots of publishing clients of all sizes, we joined the crowds of excited analytics people when the GA-DFP integration for Analytics 360 came out last year. This amazing addition came in the form of Publisher Reports, and DFP Audiences, and has proven to be...
Blog Post
Page timing in Google Analytics is often unreliable. The timing is based off of tracking a small set of actions: pageview hits, ecommerce item/transaction hits, interactive event hits, and social media hits.
Take, for example, a website visitor. He or she reads through your site without clicking on a link or buying anything,...
Blog Post
Optimizing your campaigns to ensure you’re getting the most out of your current bid strategy can be tedious work. Luckily, automated bidding strategies in tools like Search Ads 360 (SA360) can help ease the burden.
Interested in learning more about how to use SA360 bid strategies to boost awareness or hit...
Blog Post
Once you have your foundational Google Analytics (GA4) measurement functioning, you can start to build out other features to act upon your data. Audiences is a powerful GA4 feature that harnesses user behavior, allowing you to analyze and market to subsets of your wider audience.
GA4 Audience Types
There are two types...
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