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Blog Post
Google Analytics 360 has recently launched an exciting addition to their toolbox of analytics tools. That addition is called, Advanced Analysis. With it comes the ability to take the reporting of your Google Analytics data even further by being able to dig in and explore your data rather than just reporting...
Blog Post
Google recently posted a blog with announcements about what to expect in the newly released Analytics 360, the latest enterprise version for the new Google Analytics (GA4). Check out the article for all the details, and in the meantime, here are a few updates I’m excited about:
The new GA360’s custom...
Blog Post
Adswerve Director of Analytics Charles Farina recently co-led a virtual workshop with several Google leaders including Platform Sales Engineer Nathalie Wong. Luckily, the recorded version is now available to view. In it, Charles and Nathalie share best practices and strategies for leveraging BigQuery, Google Analytics 360 and Google Data Studio...
Blog Post
Being in an analytics consultancy with lots of publishing clients of all sizes, we joined the crowds of excited analytics people when the GA-DFP integration for Analytics 360 came out last year. This amazing addition came in the form of Publisher Reports, and DFP Audiences, and has proven to be...
Blog Post
Page timing in Google Analytics is often unreliable. The timing is based off of tracking a small set of actions: pageview hits, ecommerce item/transaction hits, interactive event hits, and social media hits.
Take, for example, a website visitor. He or she reads through your site without clicking on a link or buying anything,...
Blog Post
We’ve spent countless hours analyzing Google Analytics (GA) —both the Universal Analytics 360 and GA4 versions— data in BigQuery (BQ) for our clients. So much that we created an open-source tool to help bridge the learning curve. As technologists and analysts, we’re proponents of open source, which enables and encourages...
Blog Post
What to Consider Before Building Your First Campaign Manager 360 Advertiser
While advertiser creation is essentially the first step in getting started with Campaign Manager 360 (CM360), it’s often one of the most important and frequently overlooked. The decisions made here can define the way you or your client’s data is...
Blog Post
2021 - Another Unprecedented Holiday Season
2020 was an unpredictable year and as the 2021 holiday season is quickly approaching, it should come as no surprise that there may be uncertainty surrounding this year’s holiday season as well. We are facing similar challenges like the dynamic changes in consumer behavior and...
Blog Post
A Quick Recap
Aligning business-side KPIs with digital marketing goals and initiatives is imperative for organizations to compete effectively in the market. While this principle is most easily understood from a brand-centric view, it also extends to agencies’ relationships with their brand clients. KPIs siloed between business ops and the paid...
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