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Blog Post
Google Analytics 360 has recently launched an exciting addition to their toolbox of analytics tools. That addition is called, Advanced Analysis. With it comes the ability to take the reporting of your Google Analytics data even further by being able to dig in and explore your data rather than just reporting...
Blog Post
Adswerve Director of Analytics Charles Farina recently co-led a virtual workshop with several Google leaders including Platform Sales Engineer Nathalie Wong. Luckily, the recorded version is now available to view. In it, Charles and Nathalie share best practices and strategies for leveraging BigQuery, Google Analytics 360 and Google Data Studio...
Blog Post
Being in an analytics consultancy with lots of publishing clients of all sizes, we joined the crowds of excited analytics people when the GA-DFP integration for Analytics 360 came out last year. This amazing addition came in the form of Publisher Reports, and DFP Audiences, and has proven to be...
Blog Post
Page timing in Google Analytics is often unreliable. The timing is based off of tracking a small set of actions: pageview hits, ecommerce item/transaction hits, interactive event hits, and social media hits.
Take, for example, a website visitor. He or she reads through your site without clicking on a link or buying anything,...
Blog Post
A Quick Recap
Aligning business-side KPIs with digital marketing goals and initiatives is imperative for organizations to compete effectively in the market. While this principle is most easily understood from a brand-centric view, it also extends to agencies’ relationships with their brand clients. KPIs siloed between business ops and the paid...
Blog Post
Have you noticed that you’re no longer able to directly access Google Support for chat or email in your Display & Video 360 (DV360) account? If you’ve been impacted by the loss of Google Support within the DV360 platform and are looking for what you can do moving forward, this...
Blog Post
Two questions always come up when speaking with clients about Campaign Manager 360 (CM360) and whether they really need an ad server: do you care about your data, and is making more informed decisions important to your business? This is not meant to be snarky, but rather to understand what...
Blog Post
Search Ads 360’s bid automation is amongst the most sophisticated in the industry. Capable of pulling in user intent and interaction signals, SA360 enables paid search practitioners to bid strategically at scale. Incorporating Google Ads’ Auction Time Bidding (ATB) technology into SA360 further enhances performance outcomes as each keyword that...
Blog Post
It’s no secret that paid search bid automation gives practitioners the flexibility to explore more data-driven tactics beyond the realm of bidding, sparking new conversation paths with clients or stakeholders. But the million-dollar conversion question is this: are you bidding on the conversions that provide the most value or garner...
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