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Blog Post
The one constant in our industry is change. Today, that change is focused on increased user privacy, which is taking shape in the form of platform updates as well as governmental regulation. Browsers are phasing out third-party cookies and mobile operating systems are changing the use of device identifiers. In...
Blog Post
We recently worked with our client Ovative Group, a Minneapolis-based digital media and measurement company, to drive customer acquisition for meat delivery service Crowd Cow using Google Search Ads 360 (SA360). Here’s a quick overview of that engagement:
The Challenge
Tasked with managing Crowd Cow’s paid search and shopping campaigns, Ovative needed...
Blog Post
In our previous post in this series, we shared how to evaluate your current digital strategy with an annual analytics tagging and data audit. Next, let’s turn to how to setup and evaluate new goals using Google Analytics.
Having goals and an analytics tagging strategy will save your company money because...
Blog Post
In this first post of our two-part series, we’ll share how to evaluate your current digital strategy with an annual analytics tagging and data audit.
Using data to make informed decisions about your products, marketing, website and apps is a vital part of your analytics and company strategy, especially in 2020....
Case Study Post
We work with clients across multiple verticals across the U.S., including tourism and hospitality. We recently partnered with Twiddy & Company, an Outer Banks vacation rental company, to help it analyze visitor data and improve how it identifies, connects with and converts potential customers for its vacation rentals.
The Adswerve team,...
Blog Post
While digital analytics has become a vast world filled with myriad computer science knowledge, data science insights, and business acumen…there was a moment in time where merely counting pageviews was considered a big deal. Over time the tools advanced to help answer more complicated questions. One problem that can be...
Blog Post
You may be wondering...
Blog Post
Lead Generation Landing Page Strategy for Paid Search
PPC Landing Page Strategy
Today I want to discuss the use of paid marketing landing page strategies. I will illustrate a few ways to use Google Analytics data to help inform the best landing page strategy for your paid marketing efforts. Whether its Google...
Blog Post
Three Buzzwords That Mean Something
Strategic. Digital. Analytics. Three buzzwords that on their own are over-used but, when strung together, actually mean something. I've been working in the www/.com/web/online/internet/interactive/web 2.0/digital/whatever-it's-called-next space for 13 years now, with the last 7 deeply focused on measurement and analytics of what we're (for now) calling...
Blog Post
Search Ads 360’s bid automation is amongst the most sophisticated in the industry. Capable of pulling in user intent and interaction signals, SA360 enables paid search practitioners to bid strategically at scale. Incorporating Google Ads’ Auction Time Bidding (ATB) technology into SA360 further enhances performance outcomes as each keyword that...
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