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Blog Post
Google has completely overhauled conversion tracking for Google Analytics 4 (GA4), implementing some much-needed flexibility as well as impactful features and functionality that were unavailable in Universal Analytics. The new conversion events model gives marketers powerful tools for analyzing user behavior for critical insights to make smart, data-driven decisions for...
Blog Post
Customizing Formulas and Bid Strategies with SA360
As a leading Google Marketing and Cloud partner, Adswerve helps thousands of digital marketers, data analysts, and agencies make stronger connections with their customers through successful data-driven strategies. Recently, we worked with Ovative Group, a Minneapolis-based digital media and measurement company, to help online...
Blog Post
Now that many of you’ve had a chance to digest Google’s recent Optimize sunset announcement, we are still hearing some concerns about how you can continue testing and what choices are available. Let’s take some time and look at arguably the hardest part of testing every company will face: long-term...
Blog Post
Optimizing your campaigns to ensure you’re getting the most out of your current bid strategy can be tedious work. Luckily, automated bidding strategies in tools like Search Ads 360 (SA360) can help ease the burden.
Interested in learning more about how to use SA360 bid strategies to boost awareness or hit...
Blog Post
As of December 13th, 2022, there are thirteen different types of conversion columns in the New Search Ads 360 (SA360) and that’s not counting all of the possible custom conversion or custom formula column combinations. All of these different conversion types can make conversion reporting in the New UI overwhelming,...
Blog Post
The one constant in our industry is change. Today, that change is focused on increased user privacy, which is taking shape in the form of platform updates as well as governmental regulation. Browsers are phasing out third-party cookies and mobile operating systems are changing the use of device identifiers. In...
Blog Post
In our previous post in this series, we shared how to evaluate your current digital strategy with an annual analytics tagging and data audit. Next, let’s turn to how to setup and evaluate new goals using Google Analytics.
Having goals and an analytics tagging strategy will save your company money because...
Blog Post
In this first post of our two-part series, we’ll share how to evaluate your current digital strategy with an annual analytics tagging and data audit.
Using data to make informed decisions about your products, marketing, website and apps is a vital part of your analytics and company strategy, especially in 2020....
Case Study Post
We work with clients across multiple verticals across the U.S., including tourism and hospitality. We recently partnered with Twiddy & Company, an Outer Banks vacation rental company, to help it analyze visitor data and improve how it identifies, connects with and converts potential customers for its vacation rentals.
The Adswerve team,...
Blog Post
While digital analytics has become a vast world filled with myriad computer science knowledge, data science insights, and business acumen…there was a moment in time where merely counting pageviews was considered a big deal. Over time the tools advanced to help answer more complicated questions. One problem that can be...
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