How can DFA's counting method save up to 10% on total billable impressions?
Many sites use a tracking method either based off a pixel request or go through server logs and look at overall requests. While this would seem like a valid measure of how many times an ad was shown, this does not give us a true number of impressions.
If you look at how many search engines and other sites whom filter through the web by means of bots, crawlers and spiders, you start to realize not every request of that page may be a human activity. Or what if someone lands on the home page but clicks a top navigation link before your ad loads on the page, should you have to pay for an impression even though your ad never served?
By utilizing DoubleClick DFA, Report Central will go through each day and validate impressions and clicks. They remove all impressions which came from IAB Black list IP address's. This will include the nonhuman web activity. It then only includes fully resolved ad impressions, not just requests. Since the creative is being served by DFA, it can tell whether the tag was requested and if it did indeed fully resolve the image.
Negotiate with sites that you will be billing off DoubleClick DFA numbers. Sites understand that DoubleClick has created the counting standard for the industry and will accept these terms. This helps validate and confirm your media spend. By utilizing Adswerve and our deep knowledge of DoubleClick products, we can help you save up to 10% of overall ad impressions right from the start.